Brand and team builds for luxury, F&B, alcohol, hospitality, lifestyle. I find the right people and build what the brand actually needs.
A strategy-first brand and marketing consultancy. We move at the speed of now.
I build brands and teams for luxury businesses, at the intersection of F&B, alcohol, hospitality, and lifestyle. Worked with some of the best brands in the world. Have a network across India that lets me bring in the right partners for whatever the brand actually needs.
Spirits, hospitality, automotive, tech, campaign + brand build engagements led at The Ideas Lab.
A strategy-first brand and marketing consultancy. We build custom teams around your brand's needs from a network of India's best independent talent.

We operate from the edge, where perspective is clear, creativity is unbound, and marketing moves at the speed of now. From the outside looking in, we spot what others miss.
Custom teams of strategists, creatives, designers, and media minds, brought together around your brand.
The best ideas, the right people, and a sharper perspective. They all live on the fringe.
Recent and current engagements across The Fringe.
A small number of new brand mandates each year through The Fringe. For new engagements, partnerships, or anything else, write.