Brand & team builds · est. 2017

tamiksha
rathore®

Brand and team builds for luxury, F&B, alcohol, hospitality, lifestyle. I find the right people and build what the brand actually needs.

See the work
The Agency, est. 2024

the fringe,

A strategy-first brand and marketing consultancy. We move at the speed of now.

Enter the fringe
01, About

I build brands and teams for luxury businesses, at the intersection of F&B, alcohol, hospitality, and lifestyle. Worked with some of the best brands in the world. Have a network across India that lets me bring in the right partners for whatever the brand actually needs.

Luxury F&B Spirits & alcohol Hospitality Lifestyle & couture
Strategy-first · Built to ship · Luxury-led · Network-powered · India to the world · Strategy-first · Built to ship · Luxury-led · Network-powered · India to the world · Strategy-first · Built to ship · Luxury-led · Network-powered · India to the world ·
02, Selected Work

brand work, 2017,2024.

Spirits, hospitality, automotive, tech, campaign + brand build engagements led at The Ideas Lab.

01
BMW India
bmw ix & i4, india ev launch
Launch campaign · Influencer programme
2022Read
02
Diageo
#raisingthebar
Brand playbook · Community-led
2020Read
03
Pernod Ricard · Jameson
black barrel bbqs & #craftedtogether
Partnership model · Brand integrity
2022, 2023Read
04
Beam Suntory
sipsmith, india entry
Launch campaign · Bartender programme
2022Read
05
Microsoft India
#befutureready
GTM strategy · Creator economy
2022Read
06
Moët Hennessy · Glenmorangie
made to mix
IP framework · Mixology programme
2022, 2023Read
03, The Agency · est. 2024

the fringe,

A strategy-first brand and marketing consultancy. We build custom teams around your brand's needs from a network of India's best independent talent.

the fringe, pattern

We operate from the edge, where perspective is clear, creativity is unbound, and marketing moves at the speed of now. From the outside looking in, we spot what others miss.

Custom teams of strategists, creatives, designers, and media minds, brought together around your brand.

The best ideas, the right people, and a sharper perspective. They all live on the fringe.

The comma in "the fringe," is intentional, a pause before what's next.
01
Perspective
Understanding your business from the inside out. Then finding the white space.
02
Strategy
Every move intentional. End goal defined early. Roadmap tailored.
03
Structure
Lean teams curated around your brief, your market, your ambition.
04
Quality
The sharpest minds in branding, thinkers, makers, doers.
05
Simplicity
One point of contact. Seamless execution. So you grow, not juggle.
04, Fringe Clients

engagements, past and present.

Recent and current engagements across The Fringe.

01
Zomato Dining Experiences
premium dining model
Operating model · IP framework
May, Dec 2024Read
02
Las Maracas Tequila
founding brand & marketing lead
Brand build · GTM strategy
2024, PresentRead
03
Varun Bahl Couture
consulting cmo, repositioning
Repositioning · Team build
2025, PresentRead
04
Jigger
indian muddle vodka, gtm
GTM strategy · Naming
2025Read
05
Conscient + Hines
elevate reserve, launch
Campaign strategy · Content
2025Read
06
Priyanca Khanna
campaign concept & strategy
Campaign concept · Influencer strategy
2025Read
07
K.Form
textile community build
Community build · Content strategy
2025Read
08
Doux Vie
luxury soft serve. brand build
Brand strategy · Identity
2025Read
09
Adash
indian fragrance brand
GTM strategy · Brand build
2025Read
05, Get in touch

let's build something good.

A small number of new brand mandates each year through The Fringe. For new engagements, partnerships, or anything else, write.